Starting point
The underlying site, timeline and Search Console dataset must be verified before publishing a traffic-growth claim.
Audit methodology
Inspect crawl paths, canonical consistency, indexability, templates, internal links and server responses. Keep a dated record of each change.
What AI can assist with
Drafting repeatable checks, interpreting exported evidence, and preparing implementation patches. Engineers still verify the changes and their effects.
Measurement plan
Compare matched periods, account for seasonality and publication activity, and keep clicks and impressions separate. Record alternative explanations rather than attributing every change to AI.
Evidence required
Search Console CSV exports and genuine screenshots with exact dates. Until supplied, the chart and before/after claim remain unpublished.
Next steps
Use the technical SEO checklist or request an automation audit.
Fazal Shah builds AI systems, automation and software products. Based in Pakistan, working with a global audience. About Fazal →